40 Inventive Principles in Marketing, Sales and Advertising

Editor’s note: Gennady Retseptor is the author of very popular articles on examples of the 40 principles in microelectronics and quality management. This article starts to collect examples from sales, marketing, advertising and negotiation—the editors have added a few more … Read More

Book Review: Principles of Survival (A Theory of Everyday Creativity) By: Gennady Kizevich

by Gennady Kizevich Reviewed by Michael S. Slocum, Ph.D., M.B.B., T.Sc. Details: 352 pages, paperback edition available from Amazon.com for $17 US (a bargain). This book was published by Washington House in March of 2004.

Editor’s note: So that our … Read More

Integrating TRIZ And Bionical Enginereeng

Alireza Mansoorian Department of Creativity and Innovation Faculty of ICT, Malek Ashtar University of Technology mansoorian@creatology-triz.com Fatemeh Heidaryan Naeini Azad University of Ardestan Unit

Abstract Bionics and TRIZ are two important issues at the center of all disciplines of Science … Read More

ANALYSIS MANAGEMENT: TRIZ and Systematic Innovation – An Overview

This article will also be published in the April 2005 issue of the Australian magazine, Manufacturers Monthly. Dr. Ahmed offered it to The TRIZ Journal to be used by people who need a short explanation of what TRIZ is, and … Read More

USIT Operators For Solution Generation In TRIZ: Clearer Guide To Solution Paths

Toru Nakagawa Osaka Gakuin University, Japan e-mail: nakagawa@utc.osaka-gu.ac.jp

Abstract The biggest reason for slow penetration of TRIZ into industries in Western countries is that very rich contents of TRIZ knowledge bases and individual methods of problem solving have been tried … Read More

40 principles as a problem finder

Ik-Cheol Kim(Ivan Kim) General Consultant; TecInfo, Inc. Seoul, Rep. of Korea freeickim@hanmail.net

1. Introduction For a problem solving, TRIZ is the very useful tool. It began from 1946 by G.S. Altshuller in Russia. In early stage, it used for technical … Read More

The Integration and Strategic Use of TRIZ with the basic CPS (Creative Problem Solving) Process

Jack Hipple Innovation-TRIZ Tampa, FL USA 813-994-9999 www.innovation-triz.com

When the TRIZ Inventive Problem Solving process and its tool kit are introduced into an organization, they invariably encounter a host of processes and tools already in place. While it has been … Read More

TRIZ Development Model in China

Author: Daniel K. Lau, Executive Director, Ralong Business Technology Academy. Fellow, Institution of Electrical Engineers (IEE), U.K. Adjunct Professor, University of Electronics Science & Technology of China.

Contact: Unit 2, 9/F Austin Tower, 22-26 Austin Avenue, Tsim Sha Tsui, Kowloon, … Read More

TOC and TRIZ: Using A Dual-Methodological Approach To Solve A Forest Harvesting Problem.

Ian Conradie, Ingeser Consultores, Santiago, Chile (ian@ingeser.cl or iancon@mi.cl)

ABSTRACT Although cut-to-length forest harvesting with harvesters and forwarders is hardly used in some parts of the world, it has many advantages over conventional harvesting systems. Research has shown that the … Read More

Information Newsletter of the International TRIZ Association

I. Official Information maintain

Attestation and Certification

Issue of certificates to the regional representatives According to the decision of Presidium of MATRIZ, the grant of certificates entitling the carriage of attestation for MATRIZ regional representatives has been started. The Methodology … Read More

Altshuller Institute for TRIZ – Studies Newsletter Studies Newsletter

Dear Ellen, Record numbers of Newsletter participants! In little more that a year in existence, the AI Newsletter reaches over 1,000 subscribers. I believe that this reflects a meaningful level of interest in TRIZ, the Institute and our message. I … Read More

Altshuller Institute for TRIZ – Studies Newsletter TRIZ — the next Evolution in Problem Solving

Dear Ellen, Happy New Year !!! With the beginning of a new year, we are also using a new and upgraded format for our ENewsletter. I hope that you like the new format. The Institute expects that 2005 will be … Read More

Innovative Boxing Gloves Using TRIZ

MICHAEL S. SLOCUM, Ph.D., T.Sc., M.B.B. Adjunct Professor MichaelS@BMGi.com

Abstract Boxing is unique among sporting activities in that victory is obtained by inflicting on the opponent such a measure of physical injury that he is unable to continue, or which … Read More

Support – Sustainable Innovation Tools Fostering methodical Product and Process Development by Combining TRIZ Tools and Sustainable Development

Jürgen Jantschgi Industrial Liaison Department, University of Leoben juergen.jantschgi@unileoben.ac.at

Darrell Mann Systematic Innovation Ltd darrell.mann@systematic-innovation.com

Abstract Strengthening innovation power in European companies as well as encouraging sustainable development are two of the main future goals of the EU (see Lisbon … Read More

TRIZ as a Lean Thinking Tool

Sergei Ikovenko GEN3Partnets, MA TRIZ, MIT sergei.ikovenko@GEN3Partnets.com ; ikovenko@matriz.ru

Jim Bradley International Truck & Engine Corporation jim.bradley@nav-international.com

Abstract: Lean Thinking is a highly evolved method of managing an organization to improve the productivity, efficiency and quality of its products or … Read More

The Next Common Sense: Philosophy-Level Integration of TRIZ Into an Inegrated Business And Management Innovation Process

By: Darrell Mann Systematic Innovation Ltd darrell.mann@systematic-innovation.com

Abstract The article describes a philosophy-level integration between different innovation-related methodologies. The article illustrates the high level of convergence between techniques that have started from quite independent roots. It also describes some of … Read More

TRIZ for Software – Using the Inventive Principles

By: Kevin C. Rea kevin@trizforsoftware.com OR kevincrea@yahoo.com

1 Introduction When I first learned TRIZ, I believed that using TRIZ for the software domain was possible. I saw areas within Lucent Technologies whereby TRIZ could make major improvements, and using the … Read More

Heuristics for Solving Technical Problems – Theory, Derivation, Application

Abstract Heuristics used by engineers and scientists in solving design-type problems are the non-algorithmic, empirical tricks, tools, and techniques learned academically and from experience. They do not solve problems. Instead they give pause to look at problems in different ways … Read More

A Methodology To Devise Digital Electronic Applications

Norma F. Roffe ITESM-Campus Monterrey, Computer Science Department nfroffe@itesm.mx

Abstract The development of abilities such as creativity and innovation is a challenge for higher education. For Digital Electronics major the challenge is to confront students to design new applications. This … Read More

Sustainable Innovation as a Corporate Strategy

M. Rashid Khan and Mohammed Al-Ansari Intellectual Assets Management, Saudi Aramco, Dhahran 31311, Saudi Arabia.

1. Introduction Something amazing happened in the corporate world. The idea to innovate has captured our imagination. As an example, in 1996, Lucent Technologies’ award … Read More