The year is coming to a close, snow is falling and with the New Year right around the corner, it is time to start thinking about those New Year resolutions. For businesses, the end of the year can be time to celebrate or time to sweat drops of uncertainty and panic.
Many businesses are under pressure to find a new way to do business and stay relevant, which is not easy to say the least. Questions arise such as “Should we close our other product manufacturing since we are losing market share?” and “Our customers are churning left and right, what do we do?” When these questions arise, it is always wise to think back to basics–your business model. For this reason, the December Issue is dedicated to business models and how to utilize TRIZ to heal, sustain and grow your business.
A business model applies to all, regardless of your size, revenue or cash hoard; as long as you have something to provide a customer then you have, or need, a business model. This could be as simple as a one-person TRIZ consulting business or as complex as Amazon. Do you know your model? Do you know why customers are willing to buy from you and not others?
This month, I challenge you to ask the hard questions, uncover your true business model and then use TRIZ thinking to come up with other, more ideal ways, to get the job done. Enhance your business model using inventive resources, catapult your business model by resolving the contradictions and direct the future by leveraging patterns. You may be surprised what you turn over. I will tell you that The TRIZ Journal is asking many questions regarding its model; there should be no assumption untested or idea not considered. 2016 will prove to be a pivotal year for the journal!
Thank you for being a continued TRIZ Journal supporter!
If you would like to submit an article or have thoughts on how to improve the issues, please contact me at Derek.Bennington@BMGI.com. I look forward to connecting with each of you personally via email or LinkedIn.
Derek Bennington
Managing Director
