Image Image Image Image Image Image Image Image Image Image
Scroll to top


strategy Archives - The Triz Journal

Rethinking R&D Strategy

05/04/2020 |

Darrell Mann

“Research is what I’m doing when I don’t know what I’m doing.” Wernher von Braun

Look at most R&D strategies and one of the most likely things you will see is how incremental and focused on … Read More

Introducing Contradictions in Businesses – Is That a Conscious Strategy?

24/09/2009 |

Prakasan Kappoth

A car that is capable of reaching half the speed of a jet cruising at 30K ft… So, we have the world’s first fastest production car, Aero costing over half a million dollar available in the Indian market. (My … Read More

Melding Design and Strategy for Faster Innovation

04/09/2007 |

James Todhunter

In the September issue of the Harvard Business Review (one of my favorite publications), there is a short article titled “Innovate Faster by Melding Design and Strategy” by Ravi Chhatpar of Frog Design.  In the article, Ravi suggests … Read More

Strategy, Discipline and Six Sigma Drive Innovation Effectiveness

25/06/2007 |

Michael Cyger

Those that rate their efforts most effective say they rely on a clear strategy and systematic methodologies, according to a new survey of 1,000 business professionals released in the July/August 2007 issue of iSixSigma Magazine.

The result I expected … Read More

Creative Solutions from TRIZ for the Business Contradiction in Red Ocean Strategy

16/10/2006 |

By: Yung-Chin Hsiao

ABSTRACT The serious contradiction between product differentiation and cost was found in the red ocean strategy. Without compromise of cost and product differentiation, Kim, W. C. and Mauborgne, R. suggest that blue ocean strategy of exploiting … Read More

Sustainable Innovation as a Corporate Strategy

05/01/2005 |

M. Rashid Khan and Mohammed Al-Ansari Intellectual Assets Management, Saudi Aramco, Dhahran 31311, Saudi Arabia.

1. Introduction Something amazing happened in the corporate world. The idea to innovate has captured our imagination. As an example, in 1996, Lucent Technologies’ award … Read More

Using S-Curves and Trends of Evolution in R&D Strategy Planning

22/07/1999 |

Aversion of this material was first presented at the I Mech E seminar on FutureHeat Pump and Refrigeration Technologies held in London on 20 April 1999(Reference 1).

Darrell MannIndustrialFellow, Department Of Mechanical EngineeringUniversityOf Bath, … Read More