VOICE OF THE PRODUCT’ TO SUPPLEMENT ‘VOICE OF THE CUSTOMER

11/01/2017 | Editor

 

Related posts:

1. SYSTEMATIC BUSINESS INNOVATION: A ROADMAP
2. Innovating From The Top – Method, Myth, or Madness?
3. Multi-Screen Analysis for Innovation Roadmapping

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The Customer-Centered Innovation Map

04/05/2008 | Editor

Ellen DombHarvard Business Review’s “Tool Kit” article this month (May 2008) is “The Customer-Centered Innovation Map” by my colleagues Lance Bettencourt and Tony Ulwick.  With all the soft (squishy?) “how to be innovative” articles and books getting published these days, … Read More

Applying the TRIZ Principles of Technological Evolution to Customer Requirement Based Vehicle Concepts – Experience Report –

14/03/2004 | Editor

Dr. Eckhard Schueler-Hainsch and Dr. Christine Ahrend DaimlerChrysler Society and Technology Research Group Berlin, Germany

Introduction One of the major tasks of the DaimlerChrysler „Society and Technology Research Group – STRG“ is observing the development of the … Read More

Use of TRIZ in the Development Process – Zero-Defect-Development for Customer Centered Innovative Products

20/06/1999 | Editor

Veit KohnhauserTechnical University of ViennaDepartment of Applied Economicskohnhauser@ebwnov.tuwien.ac.at

In today’s business world, successful companies must standtheir ground in an extremely competitive environment and must constantly adapttheir products to new market demands. At the same time the … Read More

The QFD, TRIZ and Taguchi Connection: Customer-Driven Robust Innovation

03/01/1998 | Editor

John Terninko, Ph.D. Responsible Management Inc. & Ideation International Inc. The Ninth Symposium on Quality Function Deployment, June 10, 1997

Abstract

Taguchi’s approach to robust designs has been in North America since 1981. QFD arrived in 1984, … Read More