corporate Archives - The Triz Journal
How Corporate Innovation Champions Win
01/01/2010 | Editor“Life of a Heretic: Strategies for the Creative Personality” — Author Genrich Altshuller & others. Commentary by Richard Platt (former) Intel Corporate Innovation Program Manager and Senior InstructoRead More
Changing Corporate Culture for Innovation
10/10/2008 | EditorPraveen Gupta
Current discussion about innovation has been dominated by the need to create a culture for institutionalizing innovation.
I posed the question “What does culture for innovation entail?†to my students representing cultures of France, China, Korea, Azerbaijan, USA, India, … Read More
The Decline of the Corporate Lab Rat?
27/02/2008 | EditorCass PursellThe Organization for Economic Co-Operation and Development (OECD), is an organization that was once described as a think-tank for rich countries. In a recent publication, the OECD defined innovation as “new products, business processes and organic changes that create … Read More
Sustainable Innovation as a Corporate Strategy
05/01/2005 | EditorM. Rashid Khan and Mohammed Al-Ansari Intellectual Assets Management, Saudi Aramco, Dhahran 31311, Saudi Arabia.
1. Introduction Something amazing happened in the corporate world. The idea to innovate has captured our imagination. As an example, in 1996, Lucent Technologies’ award … Read More