The Customer-Centered Innovation Map

04/05/2008 | Editor

Ellen DombHarvard Business Review’s “Tool Kit” article this month (May 2008) is “The Customer-Centered Innovation Map” by my colleagues Lance Bettencourt and Tony Ulwick.  With all the soft (squishy?) “how to be innovative” articles and books getting published these days, … Read More

Use of TRIZ in the Development Process – Zero-Defect-Development for Customer Centered Innovative Products

20/06/1999 | Editor

Veit KohnhauserTechnical University of ViennaDepartment of Applied Economicskohnhauser@ebwnov.tuwien.ac.at

In today’s business world, successful companies must standtheir ground in an extremely competitive environment and must constantly adapttheir products to new market demands. At the same time the … Read More