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again Archives - The Triz Journal

Again with the Ipod!

01/01/2010 |

Why do people still think the iPod is an innovation? It's not. Mp3 players already existed. iTunes was innovative, not the iPod itself. Invetive – evolution – not innovation. — It's in the boRead More

Think Innovation Is A Numbers Game? Think Again; Change The Rules.

02/07/2007 |

James Todhunter

Here are a few common statements that signal serious problems in a company’s innovation program.

“We have all the ideas we need.”

“We just need to fill the pipeline with more ideas.”

“Open innovation is the answer to all … Read More

How TRIZ demonstrates again that research by trial and error can be very costly.

19/06/2000 |

José M. Vicente-Gomila Triz XXI, S.L. P.O.Box 12122; E- 46080; Valencia Spain vicente@triz.net

Summary: two years ago, a European transnational research project, found that treating beechwood against funghi in an axial way could save lots of toxic wastes and also … Read More