Improve It By Breaking It. Examples From Journalism Show How Segmentation Helps To Make Ideas More Saleable And Cost-Effective

19/10/2003 | Editor

By Kalevi Rantanen TRIS OY Brahenk. 9 E 18 FIN-20100 TURKU, FINLAND phone/fax +358 2 251 1623 E-mail: kalevi.rantanen@kolumbus.fi http://www.kolumbus.fi/kalran Do you recognize the scene? It is Monday morning. You are sitting before your computer, but great ideas … Read More

Micro-Stories, Daisies And Dandelions. Segmentation Makes The Product Attractive Both In Journalism And In The Nature

16/10/2003 | Editor

By Kalevi Rantanen TRIS OY Brahenk. 9 E 18 FIN-20100 TURKU, FINLAND phone/fax +358 2 251 1623 E-mail: kalevi.rantanen@kolumbus.fi http://www.kolumbus.fi/kalran Before Christmas 2002 I wrote with my wife a serial newspaper story consisting of 24 microstories. My wife has … Read More