Innovation: Art, Blue Ocean, Dilemma

01/01/2010 | Editor

Green clovers and purple diamonds anyone?I'm catching up on some innovation reading and am frustrated finding so much that says, yes, go do it, it's so important. But where's the how?I&#Read More

Creative Solutions from TRIZ for the Business Contradiction in Red Ocean Strategy

16/10/2006 | Editor

By: Yung-Chin Hsiao Email:eugenehs@hotmail.com

ABSTRACT The serious contradiction between product differentiation and cost was found in the red ocean strategy. Without compromise of cost and product differentiation, Kim, W. C. and Mauborgne, R. suggest that blue ocean strategy of exploiting … Read More

Full Scheme Thinking and Feature Transfer for Creation of Blue Ocean

16/02/2006 | Editor

By: Hongyul Yoon CEO of TRIZ Center, TRIZ Specialist hongyul333@empal.com www.trizcenter.co.kr

ABSTRACT TRIZ has been changed to serve not only technical innovation but also nontechnical improvement. The requirement of contributions to business area seems increasingly higher especially in … Read More