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marketing Archives - The Triz Journal

Beyond Engineering: TRIZ for…Marketing, Senior Management, Medicine, Software, Supply Chain, Scientists, Economists, Psychologists…and Me?

02/05/2016 |

Related posts:

  2. Innovating From The Top – Method, Myth, or Madness?
  3. Multi-Screen Analysis for Innovation Roadmapping

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Innovative Marketing

01/01/2010 |

Following up on the discussion of innovation in marketing – The Turner Corp's stunt in Boston seems to be an innovative marketing campaign – gone wrong potentially in the eyes of the law – iRead More

How Can TRIZ Help Us Finding Marketing Solutions

01/01/2010 |

Hi,I am Fabio, a young Italian engineer.I'd like to know if there are papers on the adoption of Triz for marketing solutions, better if focused on how can Triz can help us when we have to pRead More

Generate Innovative Ideas to Make Marketing Tools

01/01/2010 |

Hi,I work with the marketing services dept of this company and am charged with developing innovative tools for marketing of color pigments.I have used the Random stimulus tool and was successful inRead More

TRIZ in B2b-marketing

01/01/2010 |

Hi all!I studding MBA and currently I'm looking for a topic for my master thesis. I'd like to investigate the Product Management issue in b2b -Energy field. I'd like to use the TRIZ methoRead More

Marketing TRIZ In The Global Marketplace: A Primer

20/07/2005 |

By: Joseph P. Cool President, Cool & Associates, Inc. 921 Village Green Ln #1068, Waterford, MI 48328 USA Tel: 1-248-683-1130 URL:

ABSTRACT While this presentation is general in nature, specific tools can be developed for the successful expansion … Read More

40 Inventive Principles in Marketing, Sales and Advertising

03/04/2005 |

Editor’s note: Gennady Retseptor is the author of very popular articles on examples of the 40 principles in microelectronics and quality management. This article starts to collect examples from sales, marketing, advertising and negotiation—the editors have added a few more … Read More