Kano & Intangibles II – Case Study

04/08/2019 | Kobus Cilliers

Darrell Mann

Back in December of last year we started to explore the connection between the Kano Diagram and TRIZ/SI, with particular attention to the integration possibilities of Kano’s concept of ‘exciter’ and the Outcome Mapping tool. The promise at … Read More

Kano & Intangibles

05/05/2019 | Kobus Cilliers

Darrell Mann

I’m never sure whether the Kano Diagram (above) has fallen from favour and disappeared, or whether it has become so ubiquitous that no-one feels a need to talk about it anymore. If I had to … Read More

Case Study: B2B Intangibles

06/03/2018 | Editor

Darrell Mann

Everyone involved in the Business-to-Consumer world is at least beginning to understand the importance of designing for the unspoken intangible outcomes customers are looking for. A lot of times those in the B2B world still don’t get it. … Read More