The Timing is Ripe for An Innovation Communication Audit

14/01/2009 | Editor

Lynda Curtin

Yesterday, I received a marketing piece inviting me to a seminar on “How-to Survive” in a Market Downturn. I deleted it immediately. My intention is to THRIVE, not just to s u r v I v e. I hope … Read More

The Importance of Innovation Timing: the Fickle Consumer

05/05/2008 | Editor

Knowing when to launch a new product or service is difficult. The challenge is particularly great when the innovations directly interact with consumers. Critical information can be obtained by studying the voice of the consumer and market demand.Read More

More On Innovation Timing: Discontinuity Rate

02/03/2006 | Editor

Darrell Mann Systematic Innovation Ltd, UK E-mail: darrell.mann@systematic-innovation.com

1. Introduction In January’s article on innovation timing, a prototype algorithm was presented (Reference 1). Within that algorithm was a factor labelled ‘discontinuity rate’. The aim of this article is to expand … Read More

On Innovation Timing

08/01/2006 | Editor

By: Darrell Mann

Systematic Innovation Ltd, UK E-mail: darrell.mann@systematic-innovation.com

Abstract This paper considers the complex issue of innovation timing. Building on an extensive programme of research and application evidence, the paper outlines the key factors that affect and ultimately … Read More