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Maturity Mapping of DVD Technology

Maturity Mapping of DVD Technology

| On 12, Sep 1999

Sanjana Vijayakumar

TE 589A
North Carolina State University (NCSU)

Under the Direction of:

Dr. Michael S. Slocum
Adjunct Assistant Professor, NCSU
Dr. Tim G. Clapp
Professor, NCSU


Evolution in stages is a macrolevel technology aimed at the maturity mappingof an existing technology. The stages of the s-curve are pregnancy, birth,childhood, adolescence, maturity, and decline. Four curves plot the maturity ofa technology from different perspectives: performance, level of inventions,number of inventions, and profitability, see fig.1. The interpolation of theseindividual curves gives the analyst an indication of the technology location onthe s-curve.1

Figure 1

DVD Technology

DVD (Digital Versatile Disk) technology is a collection of new optical-disc technologies that have the potential to significantly improve the quality of anumber of consumer electronics and personal computer products. DVD technology is intended to eventually replace a number of separate technologies. DVD-ROM replaces CD-ROM, DVD-Audio replaces CDs, DVD-V replaces CDs, and in addition twonew technologies, DVD-R, a high speed write once disc and DVD-RAM, a high speed read write disc were introduced. DVD technology was selected as a prospect formaturity mapping due to find out if DVD technology like laser disc technologydeclines soon after its introduction.2

Number of inventions

The number of patents in DVD technology were collected from the USPTO (U.S.Patent and Trademark Office) database and these figures were plotted for eachyear since the first patent as shown in fig.2.3

Figure 2

Level of innovation

The level of innovation was determined by analyzing the patents, based on thescope of knowledge, the impact on science, the presence of technicalcontradictions, change in characteristics and the experiments required.4The average levels of innovation for the patents are plotted in fig.3.

Figure 3


The storage capacity of the DVD was taken as the performance characteristic.For each new format of DVD, the storage capacity has been increasing from 4.7Gb to 17Gb.5 The storage capacity was plottedagainst time as shown in fig.4.

Figure 4


DVD-Player sales were taken into account to plot the profitability of the DVDtechnology. The sales figures were obtained from CEMA (Consumer ElectronicsManufacturing Association).7 The salesfigures were plotted for each year as shown in fig.5.

Figure 5


The stage indicators clearly place the DVD technology in the growth stage,which indicates that the technology is not in the declining stage like the CD orlaser disc technology.


  1. Michael S. Slocum, “Technology Maturity Using S-Curve Descriptors”