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Innovation Brainstorming (BrSt)

Brainstorming and TRIZ
Brainstorming is rarely mentioned in TRIZ circles, but there are startling similarities between the two. Brainstorming tools can be used to increase the effectiveness of TRIZ by helping to bridge the gap between the general solution and the specific.

Brainstorming: Generating Many Radical and Useful Ideas
Brainstorming may bring to mind wild sessions in elementary school in which kids shouted out ideas and nothing constructive came out of the session. True brainstorming follows some basic rules and can prove a powerful innovation method.

Developing Forced Analogies Creates New Solutions
People solve problems using analogies based on associations formed over time. This set of association standards is the source of an individual’s psychological bias. The focal analogy method drives ideation by creating a non-standard association set.

Follow Brainstorming Basics to Generate New Ideas
Before brainstorming, it is important to understand not only the fundamentals of the method, but also how to prepare for and conduct a session. With the right atmosphere, team members and encouragement, the ideas will flow.

Georgia-Pacific Uses Innovation Brainstorming Tool
Brainstorming doesn’t have to happen only in small groups. Georgia-Pacific, with the aid of software, holds company-wide brainstorming sessions to generate new ideas.

Lateral Thinking Stimulates Creativity and Innovation
Lateral thinking as defined by Edward de Bono involves approaching a problem from new directions instead of in a predictable and direct manner. Lateral thinking helps generate fresh, better ideas and is enjoyable.

Meeting Facilitation: Important Ingredient for Change
Leaders invest a significant amount of time in meetings. Whether one-on-one or in larger groups, meetings offer a chance to discuss or launch a project, share ideas, consider solutions and reach consensus.

Put On Your Six Thinking Hats and Brainstorm
Brainstorming is one of the most important and widely used means to innovate. The six thinking hats technique overcomes most of the pitfalls of regular brainstorming with six different directions (or hats) of thought.

The Complete Guide to Managing Traditional Brainstorming Events
If you thought that brainstorming was without structure, read this 20 page PDF for how brainstorming should be structured.

The Simple Steps of Classic Brainstorming
The brainstorming process engages all members of the team equally and presents a non-hostile environment for the generation and collection of ideas. The steps and rules for brainstorming are simple and easy to use.

The Truth About Brainstorming
Stanford professor Robert Sutton discusses his views of brainstorming–and his rules for this innovation-deriving method–in this “Business Week” article.

TRIZ and DeBono’s Six Thinking Hats
Combining TRIZ with Edward DeBono’s six thinking hats enhances the power of TRIZ. Successful use of TRIZ tools demands practitioners recognize that the human brain works in distinctly different modes. The hats define these main modes of operation.

What Not To Do: Six Ways to Ruin a Brainstorming Session
The brainstorm is the most popular group creativity exercise in business. A well-run brainstorm is fun and energetic; it will generate plenty of good ideas. A poor brainstorm can be frustrating and de-motivational.

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